Client
Duration
Sep 1, 2023
Enterprise UX · Legacy Modernization
Improved healthcare platform UX, reducing friction and empowering clinicians with clearer data visualization and workflow flow.
Korten had history, but the brand felt stuck in the past. Their identity lacked relevance, and their website wasn’t attracting the new generation of customers.
Content
Balancing legacy with innovation is never easy. Korten’s old brand leaned too heavily on tradition and failed to engage a new market.
Content
Korten emerged with a renewed identity that respects its roots and embraces the future.
Content
