Behind the work
Designing clarity into complexity.
I’m Bali — a product designer focused on turning complex systems into clear, scalable, and human experiences.
Designing structure with empathy.
With experience across healthcare SaaS and enterprise systems, I bring a balance of design thinking, systems strategy, and human-centered problem solving.
At Bio Conscious, I redesigned Endobits V5 to improve triage and billing workflows that grew clinic revenue by 250%. At ThreadCo, I modernized a legacy ERP and DAM into scalable, AI-ready platforms.
Each product taught me that clarity, in both design and communication, is what drives adoption and impact.
What keeps me curious
When I’m not designing, you’ll usually find me on a tennis court, at the driving range, or planning my next trip.
I love activities that challenge timing, focus, and flow because they shape how I think about systems and rhythm in design. It’s a balance between structure and instinct, the same mix that guides my creative work.
My approach blends systems thinking with empathy.
I like to understand how people really work, not just how they’re expected to. I design around real habits and workflows, not ideal scenarios.
Collaboration is a big part of my process. I work closely with developers, test ideas early, and keep iterating until things feel right.
For me, clarity in both design and communication is what helps products grow smoothly and last longer.